One of the great things about social media is how the personal and the professional come together.
Here’s what communications strategist Amber Naslund has to say about it in Social Media Today at http://goo.gl/7VFft
“I will and do support the idea that quantifying social media’s impact is important to justify continued investment as a business. But I can’t believe nor understand how many companies can’t also accept the fact that deeper and broader personal connections can net stronger business ties, too, whether or not you can capture the data proof points that bear that out. It’s been that way since the dawn of time. “
“We prosper in business through better connections, stronger relationships, deeper trust.’’
“We’ve always known that. We’ve rarely demanded to see the evidence until we got all up in arms about the fact that we were talking on this internet thing instead of over the golf course or a drink.”
“But I’ve found all of these things in spades through Twitter, my blog, the blogs of others, Facebook. I’ve found them in you, friends and readers and those that have provided so much information and insight for me to learn from. I’ve made business deals, yes. Numbers of them. But I’ve also exponentially enriched my life through the people I’ve met, the ideas I’ve discovered, the learning I’ve done.”
Closer to home, TraffikWorks Media Director of Sales and Marketing Antonio Parente is a firm believer in connecting business and professional relationships. Antonio has many business and professional presences on the Web. One of them makes his approach clear in its name: Traffik Jam - Social Media Integration at http://goo.gl/qXg6g
Parente also has a Twitter account for an entertainment company he runs at http://twitter.com/rutainted and says he has closed many sales based on relationships that began online.
"Prospects see my level of enagement online and see how effective social media technqiues can be in increasing sales. By the time they meet me in person, they feel they already know me. That's a great way to begin a business relationship."
