2011 look good for social media in general and TraffikWorks Media in particular.
 
We’ve written before about the blurring of lines between social media and search engine optimization. To put it in a nutshell: post early and post often. Google already includes tweets and blog posts in its search rankings. And social media experts predict Google will attach even greater importance to social media use in the coming year.
 
That’s good news for the owners of websites TraffikWorks has built. Our tools make it easy for you or members of your online community to post content that is duplicated automatically on Facebook and Twitter, where it will be widely seen. The links back to your site boost search engine rankings and grow your online community.
 
There is also informed speculation that Google will place increased weight on testimonials posted to websites in 2011. And that’s another thing the TraffikWorks Media Interactive “Wall” makes easy.
 
Another big trend is the growth of mobile browsing, which already accounts for 32% of total browsing. By next year, it’s predicted that 15% of all Web seaches will be done through a mobile device. So Google is now giving more clout to pages like those on TraffikWorks websites that are optimized for mobile browsing.
 
Other 2011 predictions:
More and more companies will recognize the business value of employees accessing sites like Facebook and Twitter from work
More and more large companies will get more social, with the addition of badges and buttons. But small companies like those who use TraffikWorks sites may have an edge due to their more rapid decision-making
What’s been called “influencer marketing” will become more important. As traditional marketing declines, people will increasingly rely of personal referrals
 
But our favorite prediction has to be this one:
 
“Smaller vendors with specialzied expertise will continue to thrive.’’
 
Forgive us while we blush, but we couldn’t have said it better ourselves.