Congratulations. You’ve taken the plunge and your small business is now the proud owner of a TraffikWorks Media Web 2.0 site that is deeply integrated with Facebook and Twitter.

What now? With a powerful set of tools and techniques at your disposal, what should your first steps be? Here’s a sneak peek at some suggestions from the forthcoming TraffikWorks Social Media Guide.

1. Ensure you have a strong call to action. The call to action should appear not only on your home page, but on every page of your website. A “call to action” is a way to get visitors to join your online community.  Some of the top calls to action are Buy Now, Discover, Register and Immediate Download.

2. Convert online visitors to buyers.  Once people have raised their hands to join your community, you can move them to ever-increasing levels of engagement and affinity. Visitors become buyers.

3. Ensure you have a Facebook Fan Page and company Twitter Page. To take full advantage of the viral marketing potential of our solution, ensure that your company has a Facebook Fan Page and Twitter feed. The content of your Website’s interactive “Wall” will be duplicated on FaceBook and Twitter.

4. Offer coupons and discounts. You could offer a discount coupon on your website that will be seen in the Facebook newsfeed of your online community members. Facebook “friends” of your community member will see the coupon offer and be directed back to your site to join your community and download the coupon. And the process repeats itself as your new community members’ friends also see the offer.

5. Avoid too many product and sales plugs. When posting to your Wall, Facebook, and Twitter, avoid just posting one promotional item after another for your business. Include some more neutral, informational items as well. You will increase your credibility as a trusted source of valuable information.

6. Take advantage of current customer lists. Make sure that you make the best possible use of a key resource: any existing customer list that includes email names. Begin by emailing these customers to invite them to join your new online community. Offer a coupon or special as an inducement. You may also upload your list to our website, or ask us to do so.

7. Set up two Google Alerts at www.google.com/alerts to monitor online mentions of your business and your industry. Both alerts will be delivered to your email box at intervals you choose. Use the business alert to track online mentions of your business. Use the industry alert to get content ideas for use on your Interactive wall, blog or newsletter. You need not write much content yourself. Just link to articles or posts your alert delivers, perhaps adding a few words of your own.  You will create value for your customers and become a trusted source that translates into increased loyalty and sales.

8. Join Forums and groups in your industry. Post links back to your website to grow your online community.